{"id":15389,"date":"2025-11-17T15:14:10","date_gmt":"2025-11-17T12:14:10","guid":{"rendered":"https:\/\/kth.sa\/?p=15389"},"modified":"2025-12-22T15:40:44","modified_gmt":"2025-12-22T12:40:44","slug":"%d9%82%d9%8a%d8%a7%d8%b3-%d8%a3%d8%ab%d8%b1-%d8%a7%d9%84%d8%aa%d8%af%d8%b1%d9%8a%d8%a8-%d9%88%d8%a7%d9%84%d9%81%d8%b1%d9%82-%d8%a8%d9%8a%d9%86-roi-%d9%88-roe-%d9%81%d9%8a-%d8%b9%d8%a7%d9%84%d9%85","status":"publish","type":"post","link":"https:\/\/kth.sa\/en\/%d9%82%d9%8a%d8%a7%d8%b3-%d8%a3%d8%ab%d8%b1-%d8%a7%d9%84%d8%aa%d8%af%d8%b1%d9%8a%d8%a8-%d9%88%d8%a7%d9%84%d9%81%d8%b1%d9%82-%d8%a8%d9%8a%d9%86-roi-%d9%88-roe-%d9%81%d9%8a-%d8%b9%d8%a7%d9%84%d9%85\/","title":{"rendered":"\u0642\u064a\u0627\u0633 \u0623\u062b\u0631 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 ROI \u0648 ROE \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u064a"},"content":{"rendered":"
\n

\u0645\u0642\u062f\u0645\u0629<\/b><\/h3>\n

\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0645\u062c\u0631\u0651\u062f \u0646\u0634\u0627\u0637 \u062c\u0627\u0646\u0628\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a\u060c \u0628\u0644 \u0623\u0635\u0628\u062d \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627 \u064a\u064f\u0642\u0627\u0633 \u0628\u0639\u0648\u0627\u0626\u062f\u0647 \u0648\u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0645. \u0648\u0645\u0639 \u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631\u060c \u064a\u0628\u0631\u0632 \u0633\u0624\u0627\u0644 \u0645\u062d\u0648\u0631\u064a: \u0643\u064a\u0641 \u0646\u0642\u064a\u0633 \u0623\u062b\u0631 \u0647\u0630\u0627 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u061f \u0648\u0647\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062a\u0628\u0631\u0631 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641\u061f \u0647\u0646\u0627 \u064a\u0638\u0647\u0631 \u0645\u0641\u0647\u0648\u0645\u0627\u0646 \u0623\u0633\u0627\u0633\u064a\u0627\u0646 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u064a: \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a (ROE).<\/p>\n

\u062f\u0639\u0648\u0646\u0627 \u0646\u0633\u062a\u0639\u0631\u0636 \u0645\u0639\u064b\u0627 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0648\u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0628\u064a\u0646 \u0647\u0630\u064a\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u064a\u0646.<\/p>\n<\/div>\n

<\/div>\n
\n

\u0623\u0648\u0644\u064b\u0627: \u0644\u0645\u0627\u0630\u0627 \u0646\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0642\u064a\u0627\u0633 \u0623\u062b\u0631 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u061f<\/b><\/h3>\n

\u064a\u064f\u0639\u062f \u0642\u064a\u0627\u0633 \u0623\u062b\u0631 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u062e\u0637\u0648\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0645\u0628\u0630\u0648\u0644\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0629 \u062a\u062d\u0642\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0631\u062c\u0648\u0629. \u0641\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u064a\u0648\u0645 \u0644\u0627 \u062a\u0643\u062a\u0641\u064a \u0628\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629\u060c \u0628\u0644 \u062a\u0628\u062d\u062b \u0639\u0646 <\/span>\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629<\/b> \u0627\u0644\u062a\u064a \u062a\u0639\u0648\u062f \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0631\u062f\u064a \u0648\u0627\u0644\u062c\u0645\u0627\u0639\u064a\u060c \u0645\u062b\u0644:<\/span><\/p>\n

    \n
  • \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629.<\/span> <\/li>\n
  • \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0623\u062f\u0627\u0621.<\/span> <\/li>\n
  • \u0631\u0641\u0639 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0648\u0638\u064a\u0641\u064a.<\/span> <\/li>\n
  • \u062a\u0642\u0644\u064a\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062f\u0648\u0631\u0627\u0646 \u0627\u0644\u0648\u0638\u064a\u0641\u064a.<\/span> <\/li>\n<\/ul>\n

    \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u064a\u064f\u062a\u064a\u062d \u0623\u064a\u0636\u064b\u0627 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0625\u0636\u0627\u0641\u064a. \u0641\u0628\u062f\u0648\u0646 \u0642\u064a\u0627\u0633\u060c \u064a\u0635\u0628\u062d \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0645\u062c\u0631\u062f \u0625\u0646\u0641\u0627\u0642 \u0628\u0644\u0627 \u062a\u0648\u062c\u064a\u0647 \u0648\u0627\u0636\u062d \u0623\u0648 \u0646\u062a\u064a\u062c\u0629 \u0645\u062d\u062f\u062f\u0629.<\/span><\/p>\n

    \u062b\u0627\u0646\u064a\u064b\u0627: \u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0642\u064a\u0627\u0633 \u0623\u062b\u0631 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/b><\/h3>\n

    \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u062f\u0629 \u0645\u0646\u0647\u062c\u064a\u0627\u062a\u060c \u0645\u0646 \u0623\u0628\u0631\u0632\u0647\u0627 <\/span>\u0646\u0645\u0648\u0630\u062c \u0643\u064a\u0631\u0643\u0628\u0627\u062a\u0631\u064a\u0643 (Kirkpatrick Model)<\/b> \u0627\u0644\u0634\u0647\u064a\u0631\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u062a\u0643\u0648\u0646 \u0645\u0646 \u0623\u0631\u0628\u0639 \u0645\u0633\u062a\u0648\u064a\u0627\u062a:<\/span><\/p>\n

      \n
    1. \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 (Reaction):<\/b> \u062a\u0642\u064a\u0633 \u0645\u062f\u0649 \u0631\u0636\u0627 \u0627\u0644\u0645\u062a\u062f\u0631\u0628\u064a\u0646 \u0639\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629.<\/span> <\/li>\n
    2. \u0627\u0644\u062a\u0639\u0644\u0651\u0645 (Learning):<\/b> \u062a\u0642\u064a\u0651\u0645 \u0645\u062f\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0645\u062a\u062f\u0631\u0628 \u0644\u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u0648 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/span> <\/li>\n
    3. \u0627\u0644\u0633\u0644\u0648\u0643 (Behavior):<\/b> \u062a\u0642\u064a\u0651\u0645 \u0645\u062f\u0649 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u062a\u062f\u0631\u0628 \u0644\u0645\u0627 \u062a\u0639\u0644\u0645\u0647 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644.<\/span> <\/li>\n
    4. \u0627\u0644\u0646\u062a\u0627\u0626\u062c (Results):<\/b> \u062a\u0642\u064a\u0633 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0644\u062a\u062f\u0631\u064a\u0628 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u060c \u0645\u062b\u0644 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0623\u0648 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629.<\/span> <\/li>\n<\/ol>\n

      \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0643\u064a\u0631\u0643\u0628\u0627\u062a\u0631\u064a\u0643\u060c \u0647\u0646\u0627\u0643 \u0623\u064a\u0636\u064b\u0627 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0623\u0643\u062b\u0631 \u062a\u0642\u062f\u0645\u064b\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0645\u062b\u0644 <\/span>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0642\u0628\u0644 \u0648\u0628\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628 (Pre & Post Training Analysis)<\/b>\u060c \u0623\u0648 <\/span>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0627\u0644\u064a \u0644\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI Analysis)<\/b>.<\/span><\/p>\n

      \u062b\u0627\u0644\u062b\u064b\u0627: \u0645\u0627 \u0647\u0648 ROI \u2013 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u061f<\/b><\/h3>\n

      ROI (Return on Investment)<\/b> \u0647\u0648 \u0645\u0642\u064a\u0627\u0633 \u0645\u0627\u0644\u064a \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0642\u062f \u062d\u0642\u0642 \u0639\u0627\u0626\u062f\u064b\u0627 \u064a\u0648\u0627\u0632\u064a \u0623\u0648 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u064a \u062a\u0645 \u0625\u0646\u0641\u0627\u0642\u0647\u0627 \u0639\u0644\u064a\u0647. \u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631\u060c \u064a\u0642\u064a\u0633 <\/span>\u0627\u0644\u0631\u0628\u062d\u064a\u0629<\/b> \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628.<\/span><\/p>\n

      \u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0633\u0627\u0628 ROI \u0647\u064a:<\/span><\/p>\n

      ROI = (\u0627\u0644\u0639\u0627\u0626\u062f \u0645\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u2013 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628) \u00f7 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u00d7 100<\/b><\/p>\n

      \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644:<\/span>
      \n<\/span> \u0625\u0630\u0627 \u0623\u0646\u0641\u0642\u062a \u0645\u0624\u0633\u0633\u0629 50,000 \u062f\u0648\u0644\u0627\u0631 \u0639\u0644\u0649 \u0628\u0631\u0646\u0627\u0645\u062c \u062a\u062f\u0631\u064a\u0628\u064a \u0648\u062d\u0642\u0642\u062a \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u062a\u0639\u0627\u062f\u0644 75,000 \u062f\u0648\u0644\u0627\u0631 \u0645\u0646 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0641\u0625\u0646:<\/span><\/p>\n

      ROI = (75,000 \u2013 50,000) \u00f7 50,000 \u00d7 100 = 50%<\/span><\/p>\n

      \u0623\u064a \u0623\u0646 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0628\u0644\u063a <\/span>50%<\/b>\u060c \u0648\u0647\u0648 \u0645\u0624\u0634\u0631 \u0625\u064a\u062c\u0627\u0628\u064a \u064a\u062f\u0644 \u0639\u0644\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c.<\/span><\/p>\n

      \u0644\u0643\u0646\u060c \u0631\u063a\u0645 \u0623\u0647\u0645\u064a\u0629 ROI\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u0644\u0627 \u064a\u064f\u0638\u0647\u0631 \u062f\u0627\u0626\u0645\u064b\u0627 <\/span>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u062a\u062f\u0631\u064a\u0628<\/b>\u060c \u062e\u0635\u0648\u0635\u064b\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u063a\u064a\u0631 \u0645\u0627\u0644\u064a\u0629 \u0645\u062b\u0644 \u062a\u062d\u0633\u064a\u0646 \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644 \u0623\u0648 \u0631\u0641\u0639 \u0627\u0644\u0631\u0648\u062d \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629\u060c \u0648\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 ROE.<\/span><\/p>\n

      \u0631\u0627\u0628\u0639\u064b\u0627: \u0645\u0627 \u0647\u0648 ROE \u2013 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a\u061f<\/b><\/h3>\n

      ROE (Return on Expectations)<\/b> \u0647\u0648 \u0645\u0642\u064a\u0627\u0633 \u0646\u0648\u0639\u064a \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 <\/span>\u0644\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u062d\u062f\u062f\u0647\u0627 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629<\/b> (Stakeholders).<\/span>
      \n<\/span> \u0641\u0647\u0648 \u0644\u0627 \u064a\u0631\u0643\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0648\u0627\u0644\u0639\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u062f\u064a\u0629\u060c \u0628\u0644 \u0639\u0644\u0649 <\/span>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629<\/b> \u0627\u0644\u062a\u064a \u0623\u062d\u062f\u062b\u0647\u0627 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/span><\/p>\n

      \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644:<\/span>
      \n<\/span> \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0628\u0631\u0646\u0627\u0645\u062c \u062a\u062f\u0631\u064a\u0628\u064a \u0647\u0648 <\/span>\u062a\u062d\u0633\u064a\u0646 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646<\/b>. \u0647\u0646\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0628\u062f\u0642\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0641\u0642\u0637\u060c \u0628\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062e\u0631\u0649 \u0645\u062b\u0644:<\/span><\/p>\n

        \n
      • \u062a\u062d\u0633\u0646 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u0639 \u0645\u062f\u064a\u0631\u064a\u0647\u0645.<\/span> <\/li>\n
      • \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0646\u0632\u0627\u0639\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629.<\/span> <\/li>\n
      • \u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0641\u0631\u0642 \u0639\u0646 \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0642\u064a\u0627\u062f\u0629.<\/span> <\/li>\n<\/ul>\n

        \u0625\u0630\u0646\u060c <\/span>ROE \u064a\u0647\u062a\u0645 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/b> \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0641\u064a \u062a\u0644\u0628\u064a\u0629 \u062a\u0637\u0644\u0639\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646\u060c \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/span><\/p>\n

        \u062e\u0627\u0645\u0633\u064b\u0627: \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u0628\u064a\u0646 ROI \u0648ROE<\/b><\/h3>\n

        \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u064a\u0646 \u0645\u0631\u062a\u0628\u0637\u0627\u0646 \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631\u060c \u0625\u0644\u0627 \u0623\u0646 <\/span>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647\u0645\u0627 \u062c\u0648\u0647\u0631\u064a<\/b> \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0645\u0646\u0647\u062c \u0648\u0627\u0644\u0647\u062f\u0641:<\/span><\/p>\n\n\n\n\n\n\n\n\n
        \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629<\/b><\/td>\nROI \u2013 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/b><\/td>\nROE \u2013 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a<\/b><\/td>\n<\/tr>\n
        \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/b><\/td>\n\u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a \u0645\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/span><\/td>\n\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a<\/span><\/td>\n<\/tr>\n
        \u0646\u0648\u0639 \u0627\u0644\u0642\u064a\u0627\u0633<\/b><\/td>\n\u0643\u0645\u064a (Quantitative)<\/span><\/td>\n\u0646\u0648\u0639\u064a (Qualitative)<\/span><\/td>\n<\/tr>\n
        \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/b><\/td>\n\u0623\u0631\u0642\u0627\u0645 \u0648\u0646\u0633\u0628 \u0645\u0627\u0644\u064a\u0629<\/span><\/td>\n\u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0648\u0633\u0644\u0648\u0643<\/span><\/td>\n<\/tr>\n
        \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/b><\/td>\n\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/span><\/td>\n\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629<\/span><\/td>\n<\/tr>\n
        \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a<\/b><\/td>\n\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u062c\u062f\u0648\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642<\/span><\/td>\n\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u062d\u0642\u0642 \u0627\u0644\u063a\u0627\u064a\u0627\u062a<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u064a\u064f\u0641\u0636\u0644 \u0627\u0644\u062f\u0645\u062c \u0628\u064a\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u064a\u0646 \u0645\u0639\u064b\u0627 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0635\u0648\u0631\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629: <\/span>ROI \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629<\/b>\u060c \u0648<\/span>ROE \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a<\/b>.<\/span><\/p>\n

        \u0633\u0627\u062f\u0633\u064b\u0627: \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642 \u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 ROI \u0648ROE\u061f<\/b><\/h3>\n

        \u062a\u062d\u0642\u064a\u0642 \u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u064a\u0646 \u064a\u062a\u0637\u0644\u0628 \u0631\u0624\u064a\u0629 \u0634\u0645\u0648\u0644\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628. \u0641\u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0623\u0648 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a\u060c \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0646 \u062a\u0631\u0628\u0637 \u0628\u064a\u0646 <\/span>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629<\/b> \u0645\u0646 \u062e\u0644\u0627\u0644:<\/span><\/p>\n

          \n
        1. \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0642\u0628\u0644 \u0628\u062f\u0621 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/b>: \u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0647\u0648 \u0645\u062a\u0648\u0642\u0639 \u0628\u062f\u0642\u0629 \u2014 \u0647\u0644 \u0627\u0644\u0647\u062f\u0641 \u0645\u0627\u0644\u064a \u0623\u0645 \u0633\u0644\u0648\u0643\u064a\u061f<\/span> <\/li>\n
        2. \u062a\u0635\u0645\u064a\u0645 \u0628\u0631\u0627\u0645\u062c \u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0646\u062a\u0627\u0626\u062c<\/b>: \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u0631\u0628\u0637 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629.<\/span> <\/li>\n
        3. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0645\u062a\u0648\u0627\u0632\u0646\u0629 (KPIs)<\/b>: \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629\u060c \u0627\u0644\u0631\u0636\u0627\u060c \u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u060c \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639.<\/span> <\/li>\n
        4. \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/b>: \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0628\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0644\u0627 \u062a\u0642\u0644 \u0623\u0647\u0645\u064a\u0629 \u0639\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0630\u0627\u062a\u0647.<\/span> <\/li>\n<\/ol>\n

          \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u0627\u0632\u0646\u060c \u062a\u0635\u0628\u062d \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 <\/span>\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u064a\u0645\u0629 \u0645\u0645\u0643\u0646\u0629 \u0645\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0628\u0634\u0631\u064a<\/b>.<\/span><\/p>\n

          \u0633\u0627\u0628\u0639\u064b\u0627: \u062a\u062d\u062f\u064a\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a<\/b><\/h3>\n

          \u0631\u063a\u0645 \u062a\u0648\u0641\u0631 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0648\u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0627\u062a\u060c \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0641\u064a \u0642\u064a\u0627\u0633 \u0623\u062b\u0631 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0645\u0646\u0647\u0627:<\/span><\/p>\n

            \n
          • \u0635\u0639\u0648\u0628\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629<\/b>: \u0641\u0627\u0644\u0623\u062f\u0627\u0621 \u0642\u062f \u064a\u062a\u0623\u062b\u0631 \u0628\u0639\u0648\u0627\u0645\u0644 \u062e\u0627\u0631\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0645\u062b\u0644 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0623\u0648 \u0627\u0644\u0633\u0648\u0642.<\/span> <\/li>\n
          • \u0642\u0644\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629<\/b>: \u0628\u0639\u0636 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0644\u0627 \u062a\u0645\u062a\u0644\u0643 \u0646\u0638\u0627\u0645\u064b\u0627 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0642\u0628\u0644 \u0648\u0628\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628.<\/span> <\/li>\n
          • \u0627\u0644\u0645\u0642\u0627\u0648\u0645\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629<\/b>: \u0628\u0639\u0636 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0642\u062f \u0644\u0627 \u064a\u062a\u0642\u0628\u0644\u0648\u0646 \u0641\u0643\u0631\u0629 \u0631\u0628\u0637 \u0623\u062f\u0627\u0626\u0647\u0645 \u0628\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628.<\/span> <\/li>\n
          • \u0635\u0639\u0648\u0628\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629<\/b>: \u0645\u062b\u0644 \u0627\u0644\u0642\u064a\u0627\u062f\u0629\u060c \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u060c \u0623\u0648 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0639\u0627\u0637\u0641\u064a.<\/span> <\/li>\n<\/ul>\n

            \u0648\u0644\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0627\u0639\u062a\u0645\u0627\u062f \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0645\u062b\u0644 <\/span>\u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (Business Intelligence)<\/b>\u060c \u0648<\/span>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 (Predictive Analytics)<\/b>\u060c \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0642\u0639\u064a\u0629 \u0648\u062f\u0642\u064a\u0642\u0629 \u062d\u0648\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631.<\/span><\/p>\n

            \u062b\u0627\u0645\u0646\u064b\u0627: \u0623\u0647\u0645\u064a\u0629 \u062f\u0645\u062c \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644<\/b><\/h3>\n

            \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0644\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u062c\u0631\u062f \u0646\u0634\u0627\u0637 \u0628\u0639\u062f\u064a\u060c \u0628\u0644 <\/span>\u062b\u0642\u0627\u0641\u0629 \u0645\u0624\u0633\u0633\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629<\/b>. \u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u0631\u0633\u062e \u0641\u0643\u0631\u0629 \u201c\u0643\u0644 \u062a\u062f\u0631\u064a\u0628 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0642\u0627\u0633 \u0623\u062b\u0631\u0647\u201d\u060c \u062a\u0628\u062f\u0623 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0628\u0631\u0627\u0645\u062c \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u062a\u062e\u0635\u064a\u0635\u064b\u0627.<\/span>
            \n<\/span> \u0643\u0645\u0627 \u0623\u0646 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u062a\u062e\u0644\u0642 <\/span>\u0628\u064a\u0626\u0629 \u0645\u0646 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629<\/b>\u060c \u062d\u064a\u062b \u064a\u062f\u0631\u0643 \u0627\u0644\u062c\u0645\u064a\u0639 \u0623\u0646 \u0627\u0644\u0647\u062f\u0641 \u0644\u064a\u0633 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0628\u0644 \u0645\u0646 \u0623\u062c\u0644 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u062d\u0642\u064a\u0642\u064a\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633.<\/span><\/p>\n

            \u062a\u0627\u0633\u0639\u064b\u0627: \u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/b><\/h3>\n

            \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u060c <\/span>\u0642\u064a\u0627\u0633 \u0623\u062b\u0631 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/b> \u0644\u0645 \u064a\u0639\u062f \u062a\u0631\u0641\u064b\u0627 \u0625\u062f\u0627\u0631\u064a\u064b\u0627\u060c \u0628\u0644 \u0636\u0631\u0648\u0631\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span>
            \n<\/span> \u0641\u0640 <\/span>ROI<\/b> \u064a\u0645\u0646\u062d\u0646\u0627 \u0631\u0624\u064a\u0629 \u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0639\u0646 \u0645\u062f\u0649 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0628\u064a\u0646\u0645\u0627 <\/span>ROE<\/b> \u064a\u0641\u062a\u062d \u0644\u0646\u0627 \u0627\u0644\u0628\u0627\u0628 \u0644\u0641\u0647\u0645 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0627\u0644\u0630\u064a \u0644\u0627 \u062a\u0642\u0644 \u0623\u0647\u0645\u064a\u062a\u0647 \u0639\u0646 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a.<\/span>
            \n<\/span> \u0648\u0639\u0646\u062f\u0645\u0627 \u062a\u062f\u0631\u0643 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0643\u064a\u0641 \u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0627\u062b\u0646\u064a\u0646\u060c \u0641\u0625\u0646\u0647\u0627 \u0644\u0627 \u062a\u0642\u064a\u0633 \u0641\u0642\u0637 \u201c\u0643\u0645 \u0631\u0628\u062d\u062a\u201d\u060c \u0628\u0644 \u201c\u0643\u0645 \u062a\u0637\u0648\u0631\u062a\u201d \u0623\u064a\u0636\u064b\u0627.<\/span><\/p>\n

            \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 (FAQs)<\/b><\/h3>\n
              \n
            1. \u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 ROI \u0648ROE \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u061f<\/b>
              \n<\/b> ROI \u064a\u0642\u064a\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a\u060c \u0628\u064a\u0646\u0645\u0627 ROE \u064a\u0642\u064a\u0633 \u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0645\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628.<\/span><\/li>\n
            2. \u0647\u0644 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0623\u062b\u0631 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642\u061f<\/b>
              \n<\/b> \u0646\u0639\u0645\u060c \u0628\u0634\u0631\u0637 \u0648\u062c\u0648\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629\u060c \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0642\u0628\u0644 \u0648\u0628\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0648\u0646\u0638\u0627\u0645 \u0645\u062a\u0627\u0628\u0639\u0629 \u0641\u0639\u0627\u0644.<\/span><\/li>\n
            3. \u0645\u0627 \u0623\u0647\u0645\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u061f<\/b>
              \n<\/b> \u062d\u062a\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u062a\u062d\u062a\u0627\u062c \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0644\u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644 \u0648\u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u0645\u0648\u0638\u0641\u064a\u0647\u0627.<\/span><\/li>\n
            4. \u0647\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0646\u0627\u062c\u062d\u064b\u0627 \u0631\u063a\u0645 \u0627\u0646\u062e\u0641\u0627\u0636 ROI\u061f<\/b>
              \n<\/b> \u0646\u0639\u0645\u060c \u0625\u0630\u0627 \u062d\u0642\u0642 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0623\u0647\u062f\u0627\u0641\u064b\u0627 \u0646\u0648\u0639\u064a\u0629 \u0645\u0647\u0645\u0629 \u0645\u062b\u0644 \u0631\u0641\u0639 \u0631\u0636\u0627 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0642\u064a\u0627\u062f\u0629\u060c \u0641\u0642\u062f \u064a\u0643\u0648\u0646 \u0646\u0627\u062c\u062d\u064b\u0627 \u0631\u063a\u0645 \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a.<\/span><\/li>\n<\/ol>\n

              5. \u0645\u0627 \u0623\u0641\u0636\u0644 \u0637\u0631\u064a\u0642\u0629 \u0644\u062f\u0645\u062c ROI \u0648ROE \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u061f<\/b>
              \n<\/b> \u0627\u0644\u062f\u0645\u062c \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0635\u0645\u064a\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629\u060c \u0648\u0631\u0628\u0637\u0647\u0627 \u0628\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

              \u0645\u0642\u062f\u0645\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0645\u062c\u0631\u0651\u062f \u0646\u0634\u0627\u0637…<\/p>","protected":false},"author":31,"featured_media":15390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow9NjADA:productID":"","footnotes":""},"categories":[535,542],"tags":[],"class_list":["post-15389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-social-media","category-training"],"_links":{"self":[{"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/posts\/15389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/comments?post=15389"}],"version-history":[{"count":0,"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/posts\/15389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/media\/15390"}],"wp:attachment":[{"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/media?parent=15389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/categories?post=15389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/tags?post=15389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}