{"id":10669,"date":"2025-07-07T14:34:13","date_gmt":"2025-07-07T11:34:13","guid":{"rendered":"https:\/\/kth.sa\/?p=10669"},"modified":"2025-08-20T10:35:10","modified_gmt":"2025-08-20T07:35:10","slug":"%d8%a7%d9%84%d8%b9%d8%a7%d8%a6%d8%af-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1-roi-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%af%d8%b1%d9%8a%d8%a8-%d9%83%d9%8a%d9%81-%d8%aa","status":"publish","type":"post","link":"https:\/\/kth.sa\/en\/%d8%a7%d9%84%d8%b9%d8%a7%d8%a6%d8%af-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1-roi-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%af%d8%b1%d9%8a%d8%a8-%d9%83%d9%8a%d9%81-%d8%aa\/","title":{"rendered":"\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628: \u0643\u064a\u0641 \u062a\u0642\u064a\u0633 \u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u062a\u062d\u0648\u0651\u0644\u0647 \u0625\u0644\u0649 \u0645\u0643\u0633\u0628 \u062d\u0642\u064a\u0642\u064a \u0644\u0644\u0645\u0624\u0633\u0633\u0629\u061f"},"content":{"rendered":"<div dir=\"rtl\" style=\"text-align: right; font-family: Tahoma, Arial, sans-serif; unicode-bidi: plaintext;\">\n<p><strong>\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u0646\u0642\u064a\u0633 ROI \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u061f<\/strong><\/p>\n<p>\u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0645\u062c\u0631\u0651\u062f \u0646\u0634\u0627\u0637 \u062a\u0643\u0645\u0650\u0644\u0629 \u0623\u0648 \u0631\u0641\u0627\u0647\u064a\u0629 \u0645\u0624\u0633\u0633\u064a\u0629.<br \/>\n\u0628\u0644 \u0623\u0635\u0628\u062d \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u064a\u0647 \u0643\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u062d\u0642\u064a\u0642\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u064f\u062d\u0642\u0642 \u0639\u0627\u0626\u062f\u064b\u0627 \u0645\u0644\u0645\u0648\u0633\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629.<\/p>\n<p class=\"translation-block\"><span style=\"font-weight: 400\">\u0644\u0643\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0630\u064a \u064a\u0641\u0631\u0636 \u0646\u0641\u0633\u0647 \u062f\u0627\u0626\u0645\u064b\u0627:<\/span><span style=\"font-weight: 400\"><br>\n<\/span><span style=\"font-weight: 400\">\u00a0 \u0647\u0644 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0630\u064a \u0646\u0642\u062f\u0651\u0645\u0647 \u064a\u0633\u062a\u062d\u0642 \u0645\u0627 \u0646\u0646\u0641\u0642 \u0639\u0644\u064a\u0647\u061f<\/span><span style=\"font-weight: 400\"><br>\n<\/span><span style=\"font-weight: 400\">\u00a0 \u0647\u0644 \u0623\u062d\u062f\u062b \u0641\u0631\u0642\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627 \u0641\u064a \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641 \u0623\u0648 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u061f<\/span><span style=\"font-weight: 400\"><br>\n<\/span><span style=\"font-weight: 400\">\u00a0 \u0643\u064a\u0641 \u0623\u0642\u0646\u0639 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0628\u0623\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u064f\u062e\u0635\u0635\u0629 \u0644\u0644\u062a\u062f\u0631\u064a\u0628 \u062a\u064f\u062d\u0642\u0642 \u0641\u0627\u0626\u062f\u0629 \u062d\u0642\u064a\u0642\u064a\u0629\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627 \u062a\u0623\u062a\u064a \u0623\u0647\u0645\u064a\u0629 <\/span><b>\u062d\u0633\u0627\u0628 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI)<\/b><span style=\"font-weight: 400;\">\u060c \u0627\u0644\u0630\u064a \u064a\u064f\u0639\u062f <\/span><b>\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0642\u0646\u0639 \u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a \u0628\u0623\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0644\u064a\u0633 &#8220;\u062a\u0643\u0644\u0641\u0629&#8221; \u0628\u0644 &#8220;\u0639\u0627\u0626\u062f&#8221; \u064a\u062c\u0628 \u062f\u0639\u0645\u0647 \u0648\u062a\u0637\u0648\u064a\u0631\u0647.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0645\u0627 \u0647\u0648 ROI \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u061f<\/b><\/p>\n<p><b>\u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0628\u0633\u064a\u0637:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (Return on Investment) \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0647\u0648 <\/span><b>\u0645\u0642\u064a\u0627\u0633 \u064a\u062d\u062f\u062f \u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642\u0647\u0627 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u062a\u0643\u0644\u0641\u062a\u0647 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/b><\/p>\n<p><b>\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0645\u0647\u0645\u061f<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u064f\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0645\u0648\u064a\u0644 \u0630\u0643\u064a\u0629 \u0644\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u064f\u0638\u0647\u0631 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u064f\u0628\u0631\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0623\u0645\u0627\u0645 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0642\u0631\u0627\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u064f\u0633\u0627\u0639\u062f \u0641\u064a \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0641\u0636\u0644 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0639\u0627\u0626\u062f.<\/span><\/li>\n<\/ul>\n<p><b>\u0645\u062a\u0649 \u0646\u062d\u062a\u0627\u062c\u0647\u061f<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u062a\u0646\u0641\u064a\u0630 \u0628\u0631\u0627\u0645\u062c \u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u064a \u062d\u0627\u0644\u0629 \u0648\u062c\u0648\u062f \u0636\u063a\u0637 \u0644\u062a\u0642\u0644\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u062b\u0646\u0627\u0621 \u062a\u0642\u062f\u064a\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u0633\u0646\u0648\u064a\u0629 \u0639\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 ROI \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u062e\u0631\u0649<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u062b\u064a\u0631\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646 ROI \u0648\u063a\u064a\u0631\u0647 \u0645\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u062f\u0631\u064a\u0628. \u062f\u0639\u0646\u0627 \u0646\u0648\u0636\u062d \u0627\u0644\u0641\u0631\u0642:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>\u0627\u0644\u0645\u0624\u0634\u0631<\/b><\/td>\n<td><b>\u0645\u0627 \u064a\u064f\u0642\u064a\u0633\u0647<\/b><\/td>\n<td><b>\u0645\u062a\u0649 \u064a\u064f\u0633\u062a\u062e\u062f\u0645\u061f<\/b><\/td>\n<td><b>\u062f\u0642\u062a\u0647 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0645\u0627\u0644\u064a<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>\u0645\u0639\u062f\u0644 \u0627\u0644\u062d\u0636\u0648\u0631<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0648\u0627\u0644\u0627\u0646\u0636\u0628\u0627\u0637<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0636\u0639\u064a\u0641<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u0631\u0636\u0627 \u0627\u0644\u0645\u062a\u062f\u0631\u0628<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0645\u062a\u062f\u0631\u0628 \u0639\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0645\u0628\u0627\u0634\u0631\u0629<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0645\u062a\u0648\u0633\u0637<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u0627\u0644\u062a\u062d\u0633\u0646 \u0641\u064a \u0627\u0644\u0645\u0647\u0627\u0631\u0629<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u0648 \u0627\u0644\u0643\u0641\u0627\u0621\u0629<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u0639\u062f\u064a\u0629<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0645\u062a\u0648\u0633\u0637<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0633\u0644\u0648\u0643<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u0645\u062f\u0649 \u062a\u0637\u0628\u064a\u0642 \u0645\u0627 \u062a\u0639\u0644\u0651\u0645\u0647 \u0627\u0644\u0645\u062a\u062f\u0631\u0628<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0641\u062a\u0631\u0629 \u0645\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u062c\u064a\u062f<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>ROI<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0634\u0647\u0648\u0631 \u0645\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0639\u0627\u0644\u064a \u062c\u062f\u064b\u0627<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/b><b><br \/>\n<\/b> <span style=\"font-weight: 400;\">\u00a0\u0628\u064a\u0646\u0645\u0627 \u062a\u064f\u0639\u0637\u064a \u0628\u0627\u0642\u064a \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0646\u0638\u0631\u0629 \u062f\u0627\u062e\u0644\u064a\u0629 \u0639\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0641\u0625\u0646 ROI \u064a\u064f\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 <\/span><b>\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0647\u0648 \u0645\u0627 \u062a\u0647\u062a\u0645 \u0628\u0647 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0639\u0646\u062f \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u062c\u062f\u0648\u0649.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0645\u0639\u0627\u062f\u0644\u0629 \u062d\u0633\u0627\u0628 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u064f\u062d\u0633\u0628 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI)=(\u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a \u0645\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u2212\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \/ \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628)\u00d7100<\/span><\/p>\n<p><b>\u00a0\u0645\u062b\u0627\u0644 \u0639\u0645\u0644\u064a:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 = 50,000 \u0631\u064a\u0627\u0644<\/b><b><br \/>\n<\/b><b><br \/>\n<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a \u0628\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628 (\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621\u060c \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a) = 80,000 \u0631\u064a\u0627\u0644<\/b><b><br \/>\n<\/b><b><br \/>\n<\/b>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0646\u064f\u0637\u0628\u0651\u0642 \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ROI=((80,000- 50,000)\/50,000\u200b)\u00d7100=(30,000\/50,000\u200b)\u00d7100=60%<\/span><\/p>\n<p><b>\u0627\u0644\u0646\u062a\u064a\u062c\u0629:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0643\u0644 \u0631\u064a\u0627\u0644 \u062a\u0645 \u0625\u0646\u0641\u0627\u0642\u0647 \u0639\u0644\u0649 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0639\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u0640 <\/span><b>1.6 \u0631\u064a\u0627\u0644<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f\u060c \u0648\u0647\u0648 <\/span><b>\u0639\u0627\u0626\u062f \u0625\u064a\u062c\u0627\u0628\u064a \u062c\u062f\u064b\u0627<\/b><span style=\"font-weight: 400;\"> \u064a\u0639\u0643\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0639\u0646\u0627\u0635\u0631 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u062a\u064a \u062a\u062f\u062e\u0644 \u0641\u064a \u062d\u0633\u0627\u0628 ROI<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u062d\u0633\u0627\u0628 ROI \u0628\u062f\u0642\u0629\u060c \u0644\u0627 \u0628\u062f \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a. \u0625\u0644\u064a\u0643 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644:<\/span><\/p>\n<p><b>\u0623. \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0631\u0633\u0648\u0645 \u0627\u0644\u0645\u062f\u0631\u0628 \u0623\u0648 \u0645\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0633\u062a\u0626\u062c\u0627\u0631 \u0627\u0644\u0642\u0627\u0639\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0648\u0627\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628 (\u0645\u0637\u0628\u0648\u0639\u0629\u060c \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0623\u062f\u0648\u0627\u062a).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0631\u0627\u062e\u064a\u0635 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u062c\u0628\u0627\u062a\u060c \u0636\u064a\u0627\u0641\u0629\u060c \u0648\u0633\u0627\u0626\u0644 \u0646\u0642\u0644 (\u0625\u0646 \u0648\u064f\u062c\u062f\u062a).<\/span><\/li>\n<\/ul>\n<p><b>\u0628. \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0642\u062a \u0627\u0644\u0645\u0648\u0638\u0641 \u0627\u0644\u0645\u0634\u0627\u0631\u0643 (\u062d\u064a\u062b \u0644\u0627 \u064a\u0639\u0645\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u062f\u0631\u064a\u0628).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0643\u0644\u0641\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 (\u0627\u0644\u062a\u0646\u0633\u064a\u0642\u060c \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u060c \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u062b\u0631 \u0639\u0644\u0649 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0623\u062b\u0646\u0627\u0621 \u063a\u064a\u0627\u0628 \u0627\u0644\u0645\u062a\u062f\u0631\u0628\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a \u0623\u0648 \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a.<\/span><\/li>\n<\/ul>\n<p><b>\u0645\u0644\u0627\u062d\u0638\u0629 \u0645\u0647\u0645\u0629:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u0636 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u064f\u0647\u0645\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062d\u0633\u0627\u0628 ROI \u063a\u064a\u0631 \u062f\u0642\u064a\u0642.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span><b>\u0643\u0644 \u062a\u0643\u0644\u0641\u0629 \u062a\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u064a\u062c\u0628 \u0623\u0646 \u062a\u064f\u062d\u0633\u0628 \u0644\u0636\u0645\u0627\u0646 \u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0637\u0631\u0642 \u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u062d\u0633\u0627\u0628 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a \u0645\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0648 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629. \u0628\u0644 \u0647\u0646\u0627\u0643 \u0641\u0648\u0627\u0626\u062f \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0628\u0639\u0636\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u060c \u0648\u0628\u0639\u0636\u0647\u0627 \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631\u060c \u0648\u0628\u0639\u0636\u0647\u0627 \u063a\u064a\u0631 \u0645\u0644\u0645\u0648\u0633 \u0644\u0643\u0646\u0647 \u0645\u0624\u062b\u0631.<\/span><\/p>\n<p><b>\u0623. \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0632\u064a\u0627\u062f\u0629 \u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 (\u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a\/\u0627\u0644\u0648\u0642\u062a).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 (\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062c\u0646\u0628 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0631\u0641\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a (\u0646\u062a\u064a\u062c\u0629 \u062a\u062f\u0631\u064a\u0628 \u0641\u0631\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u0644\u064a\u0644 \u0646\u0633\u0628\u0629 \u0627\u0644\u0625\u0631\u062c\u0627\u0639 \u0623\u0648 \u0627\u0644\u0634\u0643\u0627\u0648\u0649 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<p><b>\u0628. \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u0644\u064a\u0644 \u0645\u0639\u062f\u0644 \u062f\u0648\u0631\u0627\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 (\u0646\u062a\u064a\u062c\u0629 \u0631\u0636\u0627\u0647\u0645 \u0639\u0646 \u0641\u0631\u0635 \u0627\u0644\u062a\u0637\u0648\u064a\u0631).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062d\u0648\u0627\u062f\u062b \u0623\u0648 \u0627\u0644\u0623\u062e\u0637\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/li>\n<\/ul>\n<p><b>\u062c. \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0631\u0641\u0639 \u0627\u0644\u0631\u0648\u062d \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0639\u0632\u064a\u0632 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/span><\/li>\n<\/ul>\n<p><b>\u0645\u0644\u0627\u062d\u0638\u0629:<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u062d\u0627\u0644\u0629 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629\u060c \u064a\u064f\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0639\u0628\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u063a\u064a\u0631 \u0645\u0627\u0644\u064a\u0629\u060c \u062b\u0645 \u062a\u0642\u062f\u064a\u0631 \u0642\u064a\u0645\u062a\u0647\u0627 \u0628\u0634\u0643\u0644 \u062a\u0642\u0631\u064a\u0628\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062d\u0633\u0627\u0628 ROI \u0628\u062f\u0642\u0629 \u0641\u064a \u0623\u064a \u0645\u0631\u0643\u0632 \u062a\u062f\u0631\u064a\u0628\u064a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u062f\u0642\u064a\u0642\u0629 \u0648\u0648\u0627\u0642\u0639\u064a\u0629\u060c \u0625\u0644\u064a\u0643 \u0637\u0631\u064a\u0642\u0629 \u062d\u0633\u0627\u0628 ROI \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629:<\/span><\/p>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 1: \u062a\u062d\u062f\u064a\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u062c\u0645\u0639 \u0643\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629.<\/span><\/li>\n<\/ul>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 2: \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u062c\u0648\u0629<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062b\u0644\u0627\u064b: \u062a\u0642\u0644\u064a\u0644 \u0632\u0645\u0646 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0645\u0647\u0645\u0629\u060c \u0631\u0641\u0639 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/span><\/li>\n<\/ul>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 3: \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0628\u0631 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a\u060c \u0645\u0644\u0627\u062d\u0638\u0627\u062a\u060c \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621\u060c \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0627\u0644\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 4: \u062d\u0633\u0627\u0628 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0645 \u0648\u0641\u0651\u0631\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0648\u0642\u062a \u0623\u0648 \u0645\u0627\u0644 \u0628\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0647\u0644 \u0632\u0627\u062f \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u061f \u0645\u0627 \u0642\u064a\u0645\u062a\u0647 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u061f<\/span><\/li>\n<\/ul>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 5: \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u0627\u062f\u0644\u0629 ROI<\/b><\/p>\n<p><b>ROI (%) = (\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u2013 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \/ \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641) * 100<\/b><\/p>\n<p><b>\u0645\u062a\u0649 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0645\u0631\u0628\u062d\u064b\u0627 \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 ROI\u061f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u064a \u0642\u064a\u0645\u0629 \u0645\u0648\u062c\u0628\u0629 \u0641\u064a \u062d\u0633\u0627\u0628 ROI \u062a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c <\/span><b>\u062c\u0644\u0628 \u0641\u0627\u0626\u062f\u0629 \u0645\u0627\u0644\u064a\u0629 \u0623\u0643\u062b\u0631 \u0645\u0645\u0627 \u0643\u0644\u0641.<\/b><\/p>\n<p><b>\u0645\u0624\u0634\u0631\u0627\u062a \u0625\u064a\u062c\u0627\u0628\u064a\u0629:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROI \u0628\u0646\u0633\u0628\u0629 30% \u0641\u0623\u0643\u062b\u0631 \u062a\u064f\u0639\u062f \u0645\u0645\u062a\u0627\u0632\u0629 \u0641\u064a \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROI \u0628\u0646\u0633\u0628\u0629 100% (\u064a\u0639\u0646\u064a \u0636\u0639\u0641 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631) \u062a\u064f\u0639\u062f \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p><b>\u0645\u062a\u0649 \u0644\u0627 \u064a\u0643\u0648\u0646 \u0645\u0631\u0628\u062d\u064b\u0627\u061f<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0627\u0646 ROI \u0633\u0644\u0628\u064a\u064b\u0627\u060c \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0644\u0645 \u062a\u063a\u0637\u0650 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u063a\u064a\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0644\u0645 \u062a\u064f\u0631\u0628\u0637 \u0628\u0646\u062a\u0627\u0626\u062c \u062d\u0642\u064a\u0642\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0623\u0645\u062b\u0644\u0629 \u0631\u0642\u0645\u064a\u0629 \u0644\u062d\u0633\u0627\u0628 ROI \u0641\u064a \u0628\u0631\u0627\u0645\u062c \u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629<\/b><\/p>\n<p><b>\u0645\u062b\u0627\u0644 1: \u062a\u062f\u0631\u064a\u0628 \u0639\u0644\u0649 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0643\u0644\u0641\u0629: 20,000 \u0631\u064a\u0627\u0644<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0627\u0646\u062e\u0641\u0636\u062a \u0627\u0644\u0634\u0643\u0627\u0648\u0649 \u0628\u0646\u0633\u0628\u0629 40%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0642\u062f\u0651\u0631\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0646 \u0643\u0644 \u0634\u0643\u0648\u0649 \u062a\u064f\u0643\u0644\u0641\u0647\u0627 500 \u0631\u064a\u0627\u0644<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u062f\u062f \u0627\u0644\u0634\u0643\u0627\u0648\u0649 \u0627\u0646\u062e\u0641\u0636 \u0628\u0645\u0639\u062f\u0644 50 \u0634\u0643\u0648\u0649 \u0634\u0647\u0631\u064a\u064b\u0627 \u00d7 3 \u0623\u0634\u0647\u0631 = 75,000 \u0631\u064a\u0627\u0644<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">275% = 100 * (20000 \u2013 75000 \/ 20000) = ROI<\/span><\/p>\n<p><b>\u0645\u062b\u0627\u0644 2: \u062a\u062f\u0631\u064a\u0628 \u062f\u0627\u062e\u0644\u064a \u0639\u0644\u0649 \u0628\u0631\u0646\u0627\u0645\u062c Excel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0643\u0644\u0641\u0629: 10,000 \u0631\u064a\u0627\u0644<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u062a\u062d\u0633\u0646 \u0648\u0642\u062a \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0628\u0646\u0633\u0628\u0629 30%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0648\u0641\u0651\u0631 \u064a\u0633\u0627\u0648\u064a 4,000 \u0631\u064a\u0627\u0644 \u0634\u0647\u0631\u064a\u064b\u0627 \u00d7 4 \u0634\u0647\u0648\u0631 = 16,000 \u0631\u064a\u0627\u0644<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">60% = 100 * (10000 \u2013 16000 \/ 10000) = ROI<\/span><\/p>\n<p><b>\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0639\u0644\u0649 \u0627\u0631\u062a\u0641\u0627\u0639 \u0623\u0648 \u0627\u0646\u062e\u0641\u0627\u0636 ROI<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>\u0627\u0644\u0639\u0627\u0645\u0644<\/b><\/td>\n<td><b>\u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 ROI<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a\u060c \u0632\u0627\u062f \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0639<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0628\u062d\u0627\u062c\u0629 \u0641\u0639\u0644\u064a\u0629<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0631\u0635 \u062a\u062d\u0642\u064a\u0642 \u0623\u062b\u0631 \u0645\u0628\u0627\u0634\u0631<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u062f\u0639\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u0629<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u064a\u064f\u0633\u0647\u0651\u0644 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u062a\u062f\u0631\u0628 \u0644\u0645\u0627 \u062a\u0639\u0644\u0651\u0645\u0647<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u062a\u0648\u0642\u064a\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0623\u064f\u0639\u0637\u064a \u0641\u064a \u0648\u0642\u062a \u062e\u0627\u0637\u0626\u060c \u062a\u0642\u0644 \u0641\u0648\u0627\u0626\u062f\u0647<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u063a\u064a\u0627\u0628\u0647\u0627 \u064a\u0624\u062f\u064a \u0644\u062a\u0646\u0627\u0642\u0635 \u0627\u0644\u0623\u062b\u0631 \u0628\u0633\u0631\u0639\u0629<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0643\u064a\u0641 \u062a\u064f\u062d\u0633\u0646 ROI \u0641\u064a \u0628\u0631\u0627\u0645\u062c\u0643 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629\u061f<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0628\u062f\u0623 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u062d\u062a\u064a\u0627\u062c \u062f\u0642\u064a\u0642.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u062e\u062a\u0631 \u0645\u062f\u0631\u0628\u064a\u0646 \u0645\u0624\u0647\u0644\u064a\u0646 \u0628\u062e\u0628\u0631\u0629 \u0639\u0645\u0644\u064a\u0629.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0631\u0628\u0637 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0628\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0642\u062f\u0651\u0645 \u062a\u062f\u0631\u064a\u0628\u064b\u0627 \u062a\u0641\u0627\u0639\u0644\u064a\u064b\u0627 \u0648\u062a\u0637\u0628\u064a\u0642\u064a\u064b\u0627.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0627\u0628\u0639 \u0627\u0644\u0645\u062a\u062f\u0631\u0628\u064a\u0646 \u0628\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u062b\u0631.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0643\u0644 \u062e\u0637\u0648\u0629 \u062a\u064f\u0637\u0628\u0651\u064e\u0642 \u0628\u062f\u0642\u0629 \u062a\u064f\u0642\u0631\u0651\u0628\u0643 \u0645\u0646 ROI \u0623\u0639\u0644\u0649\u060c \u0648\u062a\u064f\u0628\u0631\u0631 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0643 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a \u0628\u0648\u0627\u0642\u0639\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0642\u064a\u0627\u0633 ROI \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0648\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b><\/p>\n<p><b>\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0633\u0647\u0644 \u0641\u064a \u0645\u0644\u0627\u062d\u0638\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0643\u0644\u0641\u0629 \u0623\u0643\u0628\u0631 (\u0645\u0643\u0627\u0646\u060c \u0636\u064a\u0627\u0641\u0629\u060c \u0633\u0641\u0631&#8230;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u064a\u062d\u062a\u0627\u062c \u0648\u0642\u062a\u064b\u0627 \u0623\u0637\u0648\u0644.<\/span><\/li>\n<\/ul>\n<p><b>\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u062a\u0637\u0644\u0628 \u0623\u062f\u0648\u0627\u062a \u062a\u0642\u0646\u064a\u0629 \u0644\u0631\u0635\u062f \u0627\u0644\u0623\u062b\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u062a\u062a\u0628\u0639\u0647 \u0628\u0633\u0647\u0648\u0644\u0629 \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629.<\/span><\/li>\n<\/ul>\n<p><b>\u0644\u0643\u0646 \u0641\u064a \u0643\u0644\u0627 \u0627\u0644\u062d\u0627\u0644\u062a\u064a\u0646\u060c ROI \u064a\u064f\u062d\u0633\u0628 \u0628\u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629\u060c \u0628\u0634\u0631\u0637 \u0648\u062c\u0648\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u062b\u0648\u0642\u0629.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u0639\u0646\u062f \u062d\u0633\u0627\u0628 ROI \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u062f\u0645 \u0627\u062d\u062a\u0633\u0627\u0628 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0641\u0648\u0627\u0626\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u062f\u0645 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0639\u062f \u0627\u0644\u062a\u062f\u0631\u064a\u0628.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0633\u064a\u0627\u0642 \u0623\u0648 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0627\u0644\u0623\u062e\u0631\u0649.<\/span><\/li>\n<\/ul>\n<p><b>\u062a\u062c\u0646\u0651\u0628 \u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u064a\u064f\u0639\u0637\u064a\u0643 \u0646\u062a\u0627\u0626\u062c \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u064a\u064f\u062d\u0633\u0646 \u0642\u0631\u0627\u0631\u0627\u062a\u0643 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u0646\u062d\u0633\u0628 ROI \u0644\u0643\u0644 \u0628\u0631\u0646\u0627\u0645\u062c \u062a\u062f\u0631\u064a\u0628\u064a\u061f \u0648\u0644\u0645\u0627\u0630\u0627\u061f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u064a\u0633 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u062d\u0633\u0627\u0628 ROI \u0644\u0643\u0644 \u062f\u0648\u0631\u0629\u060c \u0628\u0644 \u064a\u064f\u0641\u0636\u0651\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062d\u0633\u0627\u0628\u0647 \u0641\u064a \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0643\u0644\u0641\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0645\u0624\u0633\u0633\u064a\u0629 \u0623\u0648 \u0641\u0646\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u062a\u0642\u062f\u064a\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u062f\u0648\u0631\u064a\u0629 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u0621.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0648\u062c\u0648\u062f \u0622\u0644\u064a\u0629 \u062f\u0627\u062e\u0644\u064a\u0629 <\/span><b>\u0644\u062a\u0642\u062f\u064a\u0631 ROI \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u064a\u0639\u0643\u0633 \u0646\u0636\u062c\u064b\u0627 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u062e\u0627\u062a\u0645\u0629: \u0627\u062c\u0639\u0644 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u0648\u0644\u064a\u0633 \u062a\u0643\u0644\u0641\u0629<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062a\u0645\u0631\u064a\u0646 \u0645\u0627\u0644\u064a\u060c \u0628\u0644 \u0647\u0648 <\/span><b>\u0623\u0633\u0644\u0648\u0628 \u062a\u0641\u0643\u064a\u0631 \u064a\u064f\u062d\u0648\u0644 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0645\u0646 \u0646\u0634\u0627\u0637 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/b><b><br \/>\n<\/b> <span style=\"font-weight: 400;\">\u00a0\u0639\u0646\u062f\u0645\u0627 \u062a\u064f\u0642\u0646\u0639 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0623\u0646 \u0643\u0644 \u0631\u064a\u0627\u0644 \u064a\u064f\u0646\u0641\u0642 \u0639\u0644\u0649 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u064a\u0639\u0648\u062f \u0628\u0645\u0631\u062f\u0648\u062f \u062d\u0642\u064a\u0642\u064a\u060c \u0641\u0623\u0646\u062a \u0644\u0627 \u062a\u062f\u064a\u0631 \u062a\u062f\u0631\u064a\u0628\u064b\u0627&#8230; \u0628\u0644 \u062a\u0628\u0646\u064a \u0642\u064a\u0645\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0628\u062f\u0623 \u0628\u0642\u064a\u0627\u0633 ROI \u0627\u0644\u064a\u0648\u0645\u060c \u0648\u0623\u0639\u062f \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u062a\u0635\u0645\u064a\u0645\u060c \u062a\u0646\u0641\u064a\u0630\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0643\u0644 \u0628\u0631\u0646\u0627\u0645\u062c \u062a\u062f\u0631\u064a\u0628\u064a&#8230;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span><b>\u0648\u0633\u062a\u0631\u0649 \u0627\u0644\u0641\u0631\u0642 \u0641\u064a \u0631\u0636\u0627 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 (FAQs)<\/b><\/p>\n<ol>\n<li><b> \u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u062f \u0627\u0644\u0645\u0642\u0628\u0648\u0644 \u0644\u0646\u0633\u0628\u0629 ROI \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u061f<\/b><b><br \/>\n<\/b> <span style=\"font-weight: 400;\">\u064a\u064f\u0639\u062f ROI \u0628\u064a\u0646 30% \u0648100% \u062c\u064a\u062f\u064b\u0627 \u062c\u062f\u064b\u0627\u060c \u0648\u0623\u064a \u0631\u0642\u0645 \u0645\u0648\u062c\u0628 \u064a\u0639\u0646\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/span><\/li>\n<li><b> \u0647\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 ROI \u0633\u0644\u0628\u064a\u064b\u0627\u061f<\/b><b><br \/>\n<\/b> <span style=\"font-weight: 400;\">\u0646\u0639\u0645\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f\u060c \u0645\u0627 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0636\u0639\u0641 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0623\u0648 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/span><\/li>\n<li><b> \u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 ROI \u0648ROE\u061f<\/b><b><br \/>\n<\/b> <span style=\"font-weight: 400;\">ROI = Return on Investment (\u0645\u0631\u062f\u0648\u062f \u0645\u0627\u0644\u064a)\u060c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> ROE = Return on Expectations (\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a\u060c \u063a\u064a\u0631 \u0645\u0627\u0644\u064a).<\/span><\/li>\n<li><b> \u0647\u0644 ROI \u064a\u064f\u0642\u0627\u0633 \u0628\u0639\u062f \u0643\u0644 \u062f\u0648\u0631\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u061f<\/b><b><br \/>\n<\/b> <span style=\"font-weight: 400;\">\u0644\u0627\u060c \u0628\u0644 \u064a\u064f\u0641\u0636\u0644 \u0642\u064a\u0627\u0633\u0647 \u0628\u0639\u062f 3 \u0625\u0644\u0649 6 \u0623\u0634\u0647\u0631 \u0645\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0644\u0631\u0635\u062f \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/span><\/li>\n<li><b> \u0643\u064a\u0641 \u0623\u0642\u0646\u0639 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 ROI\u061f<\/b><b><br \/>\n<\/b> <span style=\"font-weight: 400;\">\u0642\u062f\u0651\u0645 \u0623\u0645\u062b\u0644\u0629 \u0631\u0642\u0645\u064a\u0629\u060c \u0623\u0631\u0628\u0637 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0628\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0648\u0648\u0636\u062d \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0648\u0627\u0644\u0628\u0639\u064a\u062f \u0627\u0644\u0645\u062f\u0649.<\/span><\/li>\n<\/ol>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u0646\u0642\u064a\u0633 ROI \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u061f \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644&#8230;<\/p>","protected":false},"author":1,"featured_media":10670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow9NjADA:productID":"","footnotes":""},"categories":[540],"tags":[],"class_list":["post-10669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-resources-2"],"_links":{"self":[{"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/posts\/10669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/comments?post=10669"}],"version-history":[{"count":0,"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/posts\/10669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/media\/10670"}],"wp:attachment":[{"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/media?parent=10669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/categories?post=10669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kth.sa\/en\/wp-json\/wp\/v2\/tags?post=10669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}